So, just between you and me, the name Ultra Mod sounds modern for a store. But this is the name of one of the oldest stores for millinery supplies, ribbon, and buttons in Paris. The store is divided into two shops across the street from each other. The East side sells ribbons and buttons while the West side is devoted mostly to millinery.
Like many millinery brick-n-mortar stores still left, the inventory is limited. Once purchased, will be gone forever.
I enjoyed shopping for sinimay, veiling and ribbons - all things that would fit easily in a suitcase.
West Side front window
Ultramod is located at 2, rue de Choiseul in the 2nd Arrondissement. If you get the chance to visit Paris it is worth a visit. But hold onto your wallet because the materials are hard to resist.